It’s been a wild and wonderful few weeks for the city of Austin as thousands of young and seasoned professionals converged on our great city. But all this SXSW hype got our team thinking not only about our city and how much we love it, but about the incredible growth and successes Austin has experienced in recent years, including the importance of the younger generation for the future. So we wanted to take a moment to share why we think our mission of creating the habit of giving in young professionals is so important to our city’s future.
By now you have heard of our successes as our programming has raised $1,000,000 through over 13,000 points of engagement. We have also volunteered thousands of hours and donated hundreds of in-kind items. And collaborated with 64 other nonprofit organizations, some more than once.
But did you know according to Grizzard Communications Group, research has found that if someone is a non-donor by the age of 44, they will always be a non-donor? As philanthropy efforts often overlook young donors, this is particularly concerning to Austin, TX, with a median age of 31 years old. Young Austinites will be the politicians leading our community, the business owners creating jobs and sustaining the Austin economy and the volunteers supporting local organizations.
Citizen Generation’s audience is made up mostly of 25 to 45 year olds. This audience is mostly composed of millennials. Although there is controversy about how to define the demographics of the Millennial generation, they are a huge group, somewhere between 80 and 90 million in the nation, compared to the only 76 million Baby Boomers that make up the nation’s population.
According to Time Magazine Business & Money, millennials are “more conservative, less trusting, and far more reliant on digital tools including social media to solve financial conundrums.” They are insistent on the internet being a big part of their financial life, which we believe includes philanthropy. They are also a group of people who are often overlooked by philanthropic efforts, as fundraising tends to cultivate individuals already providing large financial gifts. Yet, this age group has the resources to give, and will be inheriting large amounts of money, estimated to be $30 trillion over the next 30 years.
We believe it is Citizen Generation’s responsibility to introduce this generation to philanthropy and create a habit of giving through our innovative programing and marketing reach. The role that we play in the lives of this generation and those to come is critical to ensuring a successful future for our city. Millennials will be the driving force behind cultural change for a long time to come.
Since 2009, Citizen Generation has had a proven track record of support from the community and big successes. Support from YOU will enable Citizen Generation to continue to grow our valuable community work. To be part of a movement, you have to keep moving, and we need YOUR support. Donate today and help us create a sustainable future for Austin by creating the habit of giving in young professionals.