Citizen Generation

Philanthropy

phi·lan·thro·py: altruistic concern for human welfare and advancement

phi·lan·thro·pist: someone who practices philanthropy, usually in the form of donating time, talent, and or treasure

DON’T FORGET ABOUT US!

“Fundraising gears its energy and budget towards donors already demonstrating higher gift value while paying only minimal attention to those at the other end of the giving spectrum. These younger donors, currently giving less but very willing to give more, are more likely to be overlooked than stewarded.” -Cygnus Donor Survey

KEEPING IT YOUNG

“Though it may be true that reaching younger donors is not as profitable for your short-term ROFI (Return on Fundraising Investment), their propensity to give more frequently can yield impressive results as they age and have more readily available income for charitable giving.” – Grizzard Communications Group

FORTY-FOUR

“If someone is a non-donor by the age of 44 they will always be a non-donor despite their socioeconomic status.” –Grizzard Communications Group

IT ADDS UP

“Younger donors are more likely to give more frequently in small amounts than older donors.” –Cygnus Donor Survey

LIFELONG DONORS

“…Experienced a personal connection with a particular nonprofit at an early age and developed a philanthropic giving pattern that grew stronger as they grew older.” –Grizzard Communications Group